Lighting market has been built around the rise of the parties to actively compete for lighting industry, a piece of "cake." However, the market leader, is still stronger than those old light fixtures and store. In 2009, domestic lighting pattern of what will change in store? The supermarkets in a rapidly changing market, how to choose their own course? Lighting Marketplace is a platform, a carrier with producers, distributors, customers, logistics providers and other aspects of the platform, a gathering of information flow, capital flow, logistics flow platform. Premises, rent, advertising, transportation, products, business models and other important terms of key words form a lighting store. 1, the rent increase or the decline of the? In 2008, for more than 10 million domestic lighting distributor, the store rent is the heart of a thorn. Among the complaints from the business, such as optimal for sesame general store still rents, climbing. In particular, end of the year, businesses have an inventory of business a lot worse than usual, but the rental costs are higher than a mile. In Beijing, many businesses and the market rent for stores side there is no consensus, so the tenants to leave or stay once caught in the embarrassing situation. In Nanjing, with the store lighting market rents rise again, up to 171 yuan / square meter costs than in the past month increased 17.1%. In Nanchang, Palace in the market, the lessee will be held on the second floor lamps Square March 2009 expiration of the contract rent of shops for price adjustment, from the original 32 yuan per square meter rose to 46 yuan, 48 yuan, 50 per month. Prices caused an uproar in the business. Of course, there are lighting markets assess the situation fully into account the actual situation of business and reduce the market traders who rent to ease the pressure on tenants who were anti-crisis. Heilongjiang Dragon Lighting is one of the representatives of the city. It is reported that in December 2008, Dragon Lighting City rental prices were lower, negative on the first floor from the original 60 yuan / square meter? Month to 20 yuan / square meter? Month, while the second and third floors will each reduce 20 yuan / square meter? month rent tentatively down for 5 months. Comments: 2009, in the macroeconomic environment is still not an ideal state, the store how to adjust the rent level is directly related to the survival of the death merchants. Therefore, the store rents continue to rise or fall turned to, is a hot topic this year. 2, large shop dealers how to deal with the relationship? After years of development, the strength of the Chinese lighting dealers increasingly large area of more than 1000 square meters store dealers and countless stores and even some dealers have been occupied by a few giants. In 2008, stores across the country, the strength of dealers increasing their store space. If Orient Mall, Jinpeng, and Huang-room flat shared with the Eastern position of more than 3000 square meters; Jiangxi Jiujiang City, East China market three years, modern lighting, Jiujiang, Jiujiang, China and Thailand lighting, golden sunshine lighting Jiujiang, Jiujiang Pan lighting a lamp store Four giant, took up half the area of the store. Comment: As the saying goes, Diantaiqike, customers shop big bully. Stores and dealers there was actually the same problem. With the rise of the growing number of shops, stores both the boom in popularity, but also increased the negotiations with the store's voice. Store the large shop dealers how to deal with the relationship between the store in 2009, one of the issues need be considered. 3, or else go chain path? Do Gome, Suning chain operators, as is the distributor of domestic lighting has been a dream. Despite the many difficulties encountered, there is still a growing number of businesses choose the path chain. However, lighting stores, in the slow pace of the road chain. Zhengzho u Jin Taicheng lighting market in Henan province with the same name opened many stores, Kinhom Group brand and financial strengths to bring the layout in the domestic lighting industry, chain stores, lighting stores in 2008 these are aspects of left us a valuable asset. Comment: Now, along with some of the growth of store brands, they urgently need to develop survival and development of new space. Title, mergers and acquisitions, presence management team and franchise chain stores road ... ... There are many who can innovation and development, a breakthrough is now a strict geographical boundaries between stores, stores nationwide union organization? In 2009, we will wait and see. 4, how to support the business out the storm? October 2008, an article by Mr. Van, "who pay for the market festival," the article set off a lamp stores and businesses to discuss issues related charges between the high tide. Under the influence of the economic crisis, many businesses business is poo r. This time, store or otherwise support is particularly important. Comments: 2009, according to many experts forecast the macroeconomic side at least until the second half will be improvement. In this case, as the lighting store, how to help businesses survive the economic hardship, a major topic of concern one of the lighting stores. In addition to a variety of promotions and publicity approach, stores are not reduced to merchants of all sorts should be assessed? Should not take the initiative to actively guide business? Usually does not show a lot of contradictions, it is possible the economic difficulties of 2009 erupted. In this regard, the major stores are ready for lighting it? 5, how to resist the new force? The waves pushed before, before the storm waves on the beach. While many old stores are still old and grow stronger, but they are still subject to the impact of various new forces. A force is rising all over the new store. 2008, from Shenyang to Nanning, from Zhe jiang Province to Chongqing, have continued to add new stores to emerge (see news links will open in 2008 opened with the lighting market directory). Another is the growing power of distributors, professional Marketplace from their independent, self-designed facade, with a variety of professional Marketplace compete, such as Chongqing light Mart, Zhejiang China policy and lighting are typical examples. Comment: In 2009, the overall position in the market less than ideal circumstances, whether there is more new forces have continued to rise then? Since some investors, "bargain hunting" and the charm is still the leading commercial real estate property to live in the country to stimulate investment in 4 trillion, we can believe that, in 2009 new force will bring more surprises.
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