In the household appliances Marketplace The exploit, some large appliance manufacturers would like to return a large Shopping Dreams I am afraid to fail. Yesterday(March 7, 2006), the capital and several major shopping centers, Head of household appliances disclosed to reporters, produced per unit area as large home appliances small home appliances and the profits of other commodities is not high, large shopping malls do not intend to return to reception by the home appliance store large household appliances. For home appliances into the mall to escape exploitationLearned that as the increasingly powerful forces in home appliances stores, once the home appliancesSell Main channel of large shopping centers, gradually left out the appliance business, especially large appliances, was basically pulled out of the capital the year before the big shopping malls, despite the current Lufthansa, Dorset, Chang'an , Cui Wei, Parkson stores and other large appliances retained, but the location and size of the counter is far worse than in previous years, from large household appliances have become a mainstream product category added. However, as more and more concentrated in home appliance sales appliance stores, appliance control market discourse stores have developed a number of "earth" policy to exploit the manufacturer, not only to the high sales point deduction, others such as "approach fee, "" publicity, "" Promotions Resource fee "and other names are also frequently made charge notice to the factory. Meanwhile, sales of home appliance stores noisy environment for many high-end customers do not want to door. At this point, many appliance manufacturers thought of a point deduction low, exorbitant taxes and levies less, the large shopping mall in an attempt to return to the big shopping malls to high-end products, like home appliances shopping malls to open up sales channels. Market acceptance of high-end products limited"Manufacturers have been into t he shop with us on the issue, but we really do not intend to expansion of the." Yesterday, the Department Manager Wang Chang appliance shopping centers, told reporters. The Dorset mall a relevant person in charge is clear that it has been selling the Dorset Brand Household appliances, the future did not intend to receive the domestic brands, and household appliances only to maintain the current level of scale, does not intend to expand. In addition, once a big business in the early opening of the Grand Pacific department store appliance also claimed that, never again to meddle in major appliance, only sell small electrical appliances. The New World Shopping Centre's attitude is more revealing: "This year, we simply do not receive any intention of household appliances, small appliances not sold." Shopping for large appliances are not "Cold "The only reason is that the profit per unit area is not high. A mall manager appliance admitted to reporters, the business category becau se a lot of shopping malls, but the operating area is limited, so shopping malls are often accurate accounting of the profits to each product area , that the results of the lowest profit margins per unit area of household appliances. Therefore, selling home appliances shopping malls are usually just in order to ensure complete business category, there is no intention to expand operations. In addition, shopping at the low end appliance products and home appliances stores devoid of virtue, even if the operating major appliances, and appliance stores also operate to achieve dislocation, mainly flat-panel TV category, on the refrigerator door and other high-end products master, walk fine line business, but for these products to have the best possible exposure, shopping malls have to create a living room environment, which virtually added per unit area, while the profit margin is very often the only other category 1 or even lower.
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