Concern Hardware & Electrical Industry 2008 Top Ten contest, click to enter>>>> Hardware Network HC: Over the past 2008 years, on the hardware industry is undoubtedly a crisis-ridden year. RMB appreciation, rising labor costs, technical barriers to trade and many other factors to the development of hardware industry had slowed down the road. 2008, Hardware City Overall sales of the situation also shows the different characteristics of previous years. Own brands to win market In response to the economic crisis of 2008, the brand's charm is undoubtedly the word Be most vividly in the play, some vendors own brand is the difficulties, change "crisis" as a "machine", to develop the market. Hardware Tools Chen seller has disclosed to the media said: "Although the economic crisis hit, but many of the store into Hand Tools Have high added value, to some extent alleviate the economic crisis of the sales pressure. Really glad that they are the Proxy On the brand. It appears that onl y by developing high value-added products, improving product competitiveness to cope with the current financial crisis. Brand is no doubt that changes could be the best carrier. What brand, I was still very optimistic about the market, there is a steady demand. "When the number of hardware Tool Vendor sigh difficult business environment, they have a small part of the vendor of the brand have great confidence in the future market. After 15 years of development, hardware, hardware tools the city has embarked on a large scale, branded the road, and many well-known brands are gathered here: the world over, KTC, Hans, woodpeckers, Wei emperor and other famous brands. Many sales have indicated that this crisis also gives tools to the industry the opportunity to bring a re-shuffle as a sales business to market advantage based on the original, based on the consolidation of traditional tools, to accelerate development of new products, improve product science the level of technical co ntent, to develop brand strategy, building their own brands, build effective sales channels. I believe the brand will be the future of high quality hardware industry trends. Foreign domestic degree turn winter The financial crisis, foreign trade as the main business of vendors have been hit the most. The international financial crisis, U.S. subprime mortgage crisis and a series of negative factors, so many owners in the development of foreign trade suffered a sudden. "To Power Tools For example, in previous years, exports of electric tools occupy a large proportion of annual sales, but the second half of this year to die of foreign economic situation, foreign orders sharply. In desperation, the company had to reduce the foreign trade business, subsequently sought in the domestic market, fought domestic. "Ao Ben power tools on the adoption of the 13th China Hardware Expo this platform to develop the domestic market, actively adjust marketing strategy, positioning its domestic market. This year the Fair, after receiving the list of several major domestic and achieved good sales results. Some hardware owners to increase the profit space, but also have enough up and down in their own work product, research and development of new products, reposition themselves, striving to own the famous product. Slow rate of pressure to reduce inventory Not long ago, Jinhui Chemical Co., Ltd. supplies head Lin in an interview with reporters happily said, his company handled properly as inventory in a timely manner, so the face of this crisis to its capability to deal with, on the corporate sales and does not significant impact. While the other person in charge Humou explained to reporters: "the first half of skyrocketing raw material, in the second half they suddenly fell, the loss of a lot of business directly from the inventory on the rate." Visit, the reporter learned that, in order to alleviate the effects of many owners have taken to reduce the stock hardware to deal with the crisis rate.
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