Email as the medium of Communication
Email is a medium of communication since internet was commercialized. It replaced traditional way of communication through mails. These days even the 'e' has dropped from e-mail, if someone is talking about mails then it's definitely email. However, with the advent of social media and other rich forms of communication some people even talk about extinction of this medium of communication called email. I agree that usage of email has gone down over the years but it's never going to get extinct in the near future.
General public might have stopped communicating through emails but it's highly relevant in business communications, it's relevant for marketing people for sending bulk emails to communicate the importance of their product or service offering and for the corporate to remain in touch with their clients. Different clients have different needs and they should be treated as individuals. Respecting their individuality and giving importance to their personality have long term benefits for any business, which I think any entrepreneur knows very well.
Sending emails to each individual is quite a cumbersome task; it requires lot of time, effort and money and still that may not prove out to be very beneficial. To send emails to a large number of people you may require a bulk mailing service. This is actually software which helps you send emails in bulk greeting each and every individual. Thus, they help to save time, money and efforts required to send emails to everyone individually.
If you go out and seek bulk mailing services then you will find that there are hell lots of bulk email software solutions provider available. But in my opinion one should go with the best one. Now the question which arises is how are you going to identify which bulk email software is best for you? There is a simple approach to resolving this problem. What do you do when you purchase any product? It's quite simple; you see its features, right? Similarly when you have to decide upon the email marketing software best suited to your needs, you should see its features and compare it with other bulk mailing software available in market and with your requirements as well.
Here are the features that you should look for in email marketing software:
Email marketing software should focus on email body: One of the main reasons for success of any e-mail advertising program is how you actually draft your email. You should look for a solution that features hundreds of layouts or templates to select from. With these layouts, you want to make sure to find ones that are extremely versatile and allow you to update them quickly. On top of versatile layouts, look for a solutions that offers WYSIWYG (What You See Is What You Get) manager. It should also allow you to view your email as your readers would.
Should offer flexible organization of contacts list: Email marketing software should allow you to import contacts through excel, CSV files in addition to importing them through many other email services like Gmail, Yahoo, Hotmail, AOL, Rediffmail etc.
Should offer Spam detection: One of the main problems that marketers face during email marketing or general bulk mailing is of spam, their messages get flagged as spam before reaching the destination and all their efforts go in vain, this even leads to blocking of their IP by ISP's. Good email marketing software should detect words by itself which may make the email get flagged as spam.
Type of pricing bulk mailing service provider's offer: Ask them if they will charge you based on size of contact list or the number of emails.
These were some of the email software features which I think are important to look for while purchasing one. Let me know if you have some more ideas.
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