Wednesday, June 5, 2013

Slide-On Circumstances Creating Cracked Glass on iphone 4s? - Marketing - Brand Marketing

gdgt reviews that Apple is currently investigating an issue with the way third-party "slide-on" circumstances for the apple iphone four can interact using the apple iphone 4's glass back, trapping dirt and other material between the two layers and triggering scratching that may bring about cracking or shattering of the device's glass.

According to my sources both within and outdoors Apple, immediately after Antennagate the iphone engineering group recognized an additional likely style flaw that seems to have sent them into a calm lockdown, and has them working behind the scenes in what's been described to me as anything of a peaceful panic to preempt any further tarnishing the apple iphone brand. Apple has apparently discovered that non-bumper fashion cases -- particularly individuals that slide onto the iphone four, which are sometimes susceptible to particulate matter getting caught between the rear with the telephone along with the situation -- could cause surprising scratching that could quickly develop into full-on cracking as well as significantly greater fracturing of the complete rear pane of glass.

According to my sources both inside and exterior Apple, following Antennagate the iphone engineering team identified another prospective design flaw that seems to have sent them right into a tranquil lockdown, and has them working behind the scenes in what's been described to me as a thing of a peaceful panic to preempt any more tarnishing the iphone model. Apple has apparently located that non-bumper design scenarios -- specifically individuals that slide onto the iphone 4, which are sometimes susceptible to particulate matter getting caught amongst the rear of your telephone as well as the situation -- may cause surprising scratching that might rapidly produce into full-on cracking as well as much more substantial fracturing from the entire rear pane of glass.

According towards the report, Apple has put together a lab and a crew to conduct testing on the situation in order to determine how widespread it could possibly be and how it may very well be mitigated.

The report also notes that Apple has until this week blocked gross sales of virtually all third-party cases from its retail shops, while it seems reasonable that Apple may perhaps basically are actually limiting such income while it was giving away cost-free bumpers to prospects as part of its efforts to deal with the antenna performance problem.

In accordance towards the report, Apple has place together a lab and also a workforce to conduct testing around the situation in order to establish how widespread it may well be and the way it may be mitigated.

The report also notes that Apple has until finally this week blocked gross sales of practically all third-party cases from its retail merchants, although it seems sensible that Apple might simply happen to be limiting such gross sales even though it was giving away free of charge bumpers to prospects as a part of its efforts to handle the antenna performance issue.





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