Channels in professional large chain retail terminal in the appliance more powerful voice when the home appliance retail for a long time seen as "non-mainstream" channels?? Home store terminal is quietly rising. Beijing, for example, in the B & Q, actually home home building materials such as supermarkets, there are already more and more home appliances brand "store-store" set up one, and from the smoke machine, cooker, microwave ovens and water heaters, Yuba, ventilation fans and other kitchen appliances, and gradually developed into refrigerators, air conditioners, washing machines and television sets and other large appliances. In these channels, consumers in the purchase of household appliances, are mostly decorated in preparation for housing, the pursuit of "one-stop-shop" and "property after the consumer group." Home building materials channel sales of home appliances also attracted professional attention of a large chain. Late last year, Suning, Gome step after the five-star, all entered the home in the store trying to shop. Anti-store sales of home appliances, "off" the main For the appliance store is gaining, home stores have begun to counter "customer" oriented. B & Q kitchen and other small appliances from the intervention after the operation, together with Haier again last year, was established in Dongguan, the first integration of home appliances Experience Center, to the consumer launch of complete sets of household appliances, kitchen, furniture, flooring, decoration materials, supplies, hope leveraging each other to jointly activate home appliances store sales in the home. "From the current store sales of home appliances home run, sold fairly well, the performance of small household electrical appliances more obvious, traditional large household appliances have increased to some extent." The official said B & Q, home stores will no doubt continue to the main building material sales, but gradually made the joint model consumer recognition, the appliance sales will increase gradually. According to Haier Group, said Wu Gang, Dongguan, Regional Manager, in sets of home appliance store in sales, will be mainly targeted at high-end products, outstanding design and functionality of the individual, as distinct from the current store sales of ordinary household appliances products, price will be higher than the traditional single sales have an advantage. Bell Temple in Beijing Blue King Lai House, North Fourth Ring surprise, homes, three home-outside Prudential Plaza, home stores, sales staff told reporters that though domestic market over the flow of people as home appliances stores, but sales very good condition. Home markets are mainly sold smoke, stove, water heater, etc., would need to implement early in the renovation, smoke machine, stove before installing the cabinet must choose a good, Yuba ceiling in the bathroom before we must determine the appropriate. Many consumers in the choice of cabinets , ceiling while, took a one-time set of these products are good. Opp Yuba the official told reporters, as opp strict implementation of the national uniform price, so in the home appliance market and comparable store sales. In addition, the Ariston and other famous brands of imported goods, more biased towards choosing the Blue King Lai House, actually home markets such as home sales. The main reason is the high prices of imported products, home appliances store sales in the domestic market, but there is no good. Home appliance chain giant quietly, "Pong" on a home store Home building materials sales channels, the impact on household appliances, also attracted the attention of professional large chain. Meeting in Beijing, the U.S. home Shilihe Oriental Plaza bottom Gome, when it opened a very low-key, from a cosmetic point of view, very much, and went in and saw it is very lively, all come to purchase home appliances customers. The IKEA behind Gome, is even more popular. With the neighbors, the IKEA shopping consumers can be achieved basically Furniture, electrical appliances, "one-stop stop shopping." 2007 12 30, the domestic home appliance chain Suning Appliance giant announced in Shanghai, Shanghai Suning Appliance home with Meikailong to develop joint management body shop. It is learned that Shanghai Suning Meikailong signed a cooperation agreement with the two sides will build location, customer development, consumption patterns, service support cooperation and develop the end of 2007 and 2008 together set up shop more than union business.
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