Purchase 400,000 desktops and 400,000 notebooks Golden Week, the first attack 11;
Funds invested 50 million computer services shop store 5S construction and upgrading;
Re-enter the 50 million funds for print, outdoor, Internet and TV;
Spend 500 million yuan of special funds for the PC and notebook computers everyday purchases.
2007 9 12, in the Suning Appliance's "2007 China Industry Development Forum PC" on the series of terrorist Suning data with the traditional IT channels, a letter of challenge, to compete for China formally announced that the retail PC channel title.
In the forum site, Suning Zhang Jindong, chairman of the magnificent stage to announce with Suning in the PC market business strategy and objectives, including Yang, president of Intel China, Syria, Li Shijie, vice president of Microsoft China, Haier Computer Part high to become Minister, Founder President Qi Dongfeng, HP senior vice president Qiu Qiuliang, including more than 60 IT industry executives who sit on the audience listened to the man of the home appliance chain every word in their eyes, with the scale, capital, services and brand, home appliance chain 3C advantage will be the future main channels of the retail market, and Zhang Jindong, the speech represents the future development trend of 3C channels as well as PC, laptop and other IT products attitude.
Shrinking in the DIY market, brand desktop and notebook computers just recovery of the retail market, Chinese market, PC manufacturers face of the customer base of professional users are quickly transferred to the general consumers, and Suning Appliance Chain Store in the mass Market influence is unmatched by traditional IT channels, the pace of home appliance chain transformation and IT vendors stake in the future survival.
changes are taking place quietly come opportunities
Figure Note: Zhang Jindong, the "2007 China Summit Forum PC industry," it clear that China's Suning Appliance PC retail channel to compete for title
In China's PC market, a change in the concept of being a consumer, the idea of change makes the consumer look at the attitude of the computer into a partner from the tool, the concept of the traditional DIY market, the declining state of branded PCs and notebooks made computer in the ascendant.Changes in consciousness to change the channel birth
Fundamental change is the change in consciousness, changes in consumer demand and changes in consumption concept, a fundamental change in the consumption of their way to buy their own accessories obsolete computer equipment, brand PC and notebook computer is no longer unit will be assigned to office supplies, home computer users and the needs of individual consumers is becoming obvious that, in brand PC and notebook computers purchased on site selection, 3C chain stores had strong words against the IT potential of traditional stores.
Channel opportunities in the immediate transition
Consumer concept of change, transformation of the home appliance chain store 3C recognition that the transition from the PC distribution channel, which is Suning Electrical Appliance Chain stores such as the biggest opportunity. Opportunities at hand, there is no reason to refuse Suning, and In the last year, Suning has already tasted the sweetness caused by this change. According to GFK survey data, Suning in the past year, PC market growth rate of 344 percent, in the notebook section, up as high as 183% sales growth. So, from Suning's "2007 China Summit Forum PC industry," the headquarters in Nanjing Suning held.
[Summary]
Clearly, the face of ongoing change and opportunities come quietly, desire to fight for supremacy of Suning To PC channel has done everything.
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