The one hand, Dinghao, Technology & Trade, Dragon and other new and old electronicsMarketplaceThe rapid rise and growth, on the other hand it isStates United States, Medium and large home appliances such as predators eyeing channel, recently ended in ZhongguancunComputerFestival in the Zhongguancun area of two YetaiCompetitionSituation of concern. RelatedExpertThat since the two Yetai essentially different, neither side can be replaced, but Yetai will accelerate competition among the transformation of electronic stores.
Electronic stores play a major role Computer Festival
9 7 to 12, the eighth held in Zhongguancun Computer Festival. And to the community is different in the computer section, the major electronic stores sang the leading role, not onlyOrganizationPublic service activities, setOutdoorExhibition, and organized a number of industry Forum.
In the computer section of the opening day, organizers and maintenance of the city and a number of enterprises in Zhongguancun, launched the "Building a frugal society, concerned about the electronic environment" as the theme of the launch of electronic environment, and on September 7 Green Day as electronic. It is understood that under Dinghao Mall of Zhongguancun Science and means of maintenance of the city will deal with old computers, from "9.7 Environmental Organization" will be "recycled computer" donated to the schools free of charge or at low cost education to the less developed cities and towns do,TrainUse. The discarded electronic products, the city will repair treatment and disposal. In addition, all major electronic stores Zhongguancun Computer Festival is also involved in the formation site, the reporter host of outdoor mall in Dinghao overflow found in the main hall with a digital Haidian Exhibition HallCarnivalCompared to this sub-venue without ticket is m ore like a largePromotionsActivities, popular especially busy.
Some experts believe that e-stores in the computer section of the performance, he explains the growth of electronic stores in the other hand also means that e-store chain is actively penetrate into the deep, utilizing their own resources upstream and downstream industries to do more sophisticated services, the completion of its real estate business from the changes to the service provider.
Channels strive for hegemony electronic appliance stores
Reporter found that, despite the country the United States, such as high-profile entry of the park's large and mediumHome appliance chainCoincidentally, the computer section of the channel remained silent, but the appliance channel on the park's long coveted. It is understood that in December last year, medium and large electrical appliances had been settled in Zhongguancun, opened Zhongguancun digital medium and large stores, while the country the United States is also building in selling digital SMIC IT products, and has threatened large-scale presence in Zhongguancun.
China Electronic Chamber of Commerce Market Development Director Liu Yufeng told reporters that, despite the country the United States, medium and large home appliances such as channels, strong, menacing, but constitutes Zhongguancun Electronic MarketplaceTradingThe main frame, this pattern will not waver in the short term. This is because: First, Zhongguancun posed by the electronic store of information industry and the business district has formed a certain scale, Gome, Dazhong stationed in high cost of this business district, which will directly affect the competitiveness of their products; Second, e-store professional, appropriateDIYAssembled a group of consumer shopping culture, consumer habits have been formed; Third, due to upstream manufacturers integrated IT industry is not enoughBrandConcentration is low, the low threshold of electronic stores in this industry is the development of appropriate conditions; Fourth, IT industry in a big lack of strengthDealers, Wh ich is stationed in the country the United States, medium and large home appliance chain stores nationwide such obstacles; Fifth, to promote the development of information industry, local government will store e-store that specialized protection for certain policies.
Liu Yufeng that, IT industryMarketingMain agency, which is strong by the industry innovation, product replacement fast, small business activity and so the decision. The appliances have been developed to the stage of large brand shops, large-scale production andSellHome appliance industry is the lifeline. The different characteristics of the two sectors determine channel and electronic home appliance store in the essential difference between the. E-store industry resources capacity, and home appliance chain of channels is more flat, which is both their own advantage. However, the upper reaches of the future with the further integration of IT industry, the brand concentration, more and more big brands have the ability and willingness to choose a variety of channels, Gome, Dazhong channels such as home appliance chain is very attractive for the big brands. Therefore, experts believe that the two will co-exist in a market Yetai, while 34 markets may be the future of electron ic home appliance store chain annexation.
Needs a electronic store
Reporter learned from upstream manufacturers, today's electronics store though greatly changed from a few years ago, but the administration still lacks, most manufacturers headache is no order of promotion,Shopping guideAnd the arbitrary cut-throat competition, etc. In addition, tax evasion, illegal back invoices, unfair competition is rampant. Electronic stores need to change external to the content to adapt to the changing industrial environment.
Electronic store for the future development trend, experts say, from the vertical view, e-store will become more channels flat; from the lateral view, e-store will be realizedClassification. According to Liu Yufeng, at present, with the market competition mechanism of regulation, weak agents are out of the market, more and more powerful agent scheduling large terminal markets throughout the country, which squeeze the living space brokers achieved within the industry channel compression, and to gradually tend to retail electronic stores. The classification of electronic store is the market demand is also national policyStandardOf orientation. Many manufacturers in the electronics industry called for stores to improve the threshold, and take effective measures to avoid unhealthy competition. Experts believe that the classification of electronic stores to provide a good brand for medium and large trading environment, first-class stores may lead to a "store-store" retail pro duct and display both the functions of the brand, thereby confusing the consumer to change the e-Marketplace unbearable impression.
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