Email marketing has reached an important stage for business development and progress. Today, e-mail symbiosis due to the presence of an effective social media. Social networks have their own Incoming systems, such as: Facebook and Twitter have their own mailboxes. In fact, people rely more on reports received from these social media, not their mailboxes simply because of their Gmail, Yahoo and Hotmail Inbox reach overload. The consequence of this overload is simple: your audience fears of his e-mail will be sold to other companies intent on filling their mailboxes are spam. This leads to a chain reaction unreliable, paranoid and skeptical readers who think that their anti-spam, will not be enough against the onslaught of spam.Email marketing has a dark side which depends on the cleaning tools (scanning the Web e-mail addresses, so you never have to enter your email address in full) the intention to collect and disseminate mass. These tools are effective, inexpensive, and v ery dangerous to the overall reputation of your company. In addition, these tools do not give positive results only for one reason: those who you email will not be effective users. If you decide on taking the dark path, keep in mind that Microsoft and Google have started to develop a powerful, intelligent and highly semantic-spam technology control to display messages from useless. Consider the sender Microsoft's ID Framework: "Sender ID Framework (SIDF) is a leading authentication protocol e-mail. Created by Microsoft, with broad support from industry, this helps protect more than 45 percent of all legitimate email sent worldwide:
The dark side continues to pump the Internet with spam, in accordance with the Return Path "Top Email Trends in 2009" (2010) study: "Spam has increased more than 141% since March, and found that the volume of spam grows by more than 117 billion emails per day . Email marketing is complicated by the image blocker, intelligent spam filtering technology, as well as providing poor HTML. In addition, people are less likely to click an e-mail, they will not be tolerated, and so they become interested in the product.Email marketing is based on the strong ties between you and the subscriber. In this relationship, they will not only buy products, but also recommend it to friends. A visitor must come willingly site, read the relevant content, and then want to subscribe to the newsletter. This is the only way to guarantee that subscribers will produce results and increase the alignment of the company's revenues.According to ExactTarget email address X-Factor Study (2010), "58% of peo ple start their day by reading the online e-mail." Letters are an important aspect of individual life, as they consist of relational dialectics, a comprehensive communication and exchange of information and knowledge. In a parallel study by the Nielsen Company, "the dominance of e-mail on mobile devices has increased from 37.4% to 41.6% of U.S. mobile Internet time." Consequently, companies started to invest significantly in email marketing and newsletter campaign to JupiterResearch (2010).
The only way to get individual attention to the newsletter, and then become part of your email marketing campaign is to provide free and / or advertising products in accordance with) a study ExactTarget's (2010: "67% of Internet users U.S. says motivation by giving their email addresses to company to receive discounts and promotions. "Essentially, you facilitate communication of your product and makes it their business to some. Pursuing e-mail campaign can have a huge advantage, especially if your company has an office. By Econsultancy" How do we shop in 2010: habits and motivations of consumers "(2010)," 42% of consumers said that the best way to get ads for sale and a special e-mail, and then, your special offers to be a connection to the respective subscriber to their email subscription, they will have to visit your store or website to buy the product. These statistics show that there are a lot of money using this method.
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