End appliance manufacturers expect lower levels of competition channels - channels, manufacturers, p - Business

23 fe uary the consumer electronics association in beijing china issued the quot 2005 china 39 s retail appliance business competitiveness ranking terminal quot which haier won the china refrigerator and air conditioning the competitiveness of the retail industry ranking the two terminal first little swan was washing machine industry first changhong was the first television industry chen gang deputy secretary general of china household electrical appliances association said the launch of this list is the chinese household electrical appliance enterprises competitiveness of retail outlets the first quot big parade quot can see that the terminal in the appliance retail competition in the increasingly important role in rendering paid off and the retail terminal currently the retail end the industry has reached a consensus that the so called home appliance chain department store shopping shops supermarkets these four forms but more importantly these four forms in the applianc e business sell share the share of the increasingly important role director of sales of haier refrigerators beijing summer tao in the release site when interviewed said sales in the haier refrigerator system project sales that is group procurement government procurement and other bulk purchases accounted for the proportion of about 1 3 all the rest of the retail terminal sales and online shopping online shopping is only occupied a very small part the proportion of the retail terminal is basically 2 3 quot a reference to the retail terminal ear rings will not help 39 channel is king 39 39 winning end 39 words like excited and energized quot sino market research ye ping vice president of publishing scene so reflections quot indeed the retail terminal is too important for some businesses and they rely on a strong channel the terminal power has made remarkable record quot companies according to sino 39 s chinese consumer shopping experience on the findings showed that 85 of cons umers said that only through marketplace ie terminal after inspection to determine to purchase and 79 of consumers buy air conditioning before the study had more than one store br it can be seen that the construction of retail outlets will be very large extent determine the ultimate consumer purchase conversely if less than the retail terminal building will likely lead to quot paid off and mistakes quot br br br 1000 stores to make the terminal overheating br br the importance of the retail terminal household electrical appliance enterprises to make sales without exception as a core task manufacturers have privately told reporters that the sales do now is to do the terminal some manufacturers produce almost all of the energy for the end insiders have such a feeling the terminal br promotions br led to numerous gift company this is it fitting at present this situation has caused the industry challenge br br siemens br domestic appliance sales manager xin guo of the domestic c ompetition in the retail end too quot busy quot and the situation abroad and the opposite upstream and downstream points very clearly the forms of competition between enterprises over the retail end of the competition br br his analysis that the situation in china is mainly caused by two reasons first for historical reasons the previous planned economy state owned businesses out of the cession of business functions so that manufacturers operate their own counters a promotion second excess capacity most of the resources can only be placed on the terminal to another to promote sales br br changhong electric china br marketing br yang marketing director br chang 39 an br also told reporters that manufacturers should further clarify the division of labor between manufacturers have to do things like do a good job of products technologies services and enhance the competitiveness of the terminal you should rely on br states united states br and other businesses at the same time joi nt marketing of both companies should not only low priced competition br br we all know in recent years especially 2004 and 2005 the chinese home appliance chain size is increased geometrically the most prominent manifestation is the growth in the number of in stores so far countries the united states already has more than 470 stores br suning br has more than 300 250 wing lok has more than 70 large and medium appliances have about br five star br has more than 120 these stores sales growth on the terminal manufacturers will undoubtedly have a huge upgrade but for manufacturers the impact of greater investment in the terminal br br in accordance with br locks br state of the current rules manufacturers which basically decided to go into the right stores which entered into the business to which if one stores into the store costs 10 million then a single into the store charges and fees each manufacturer almost have to put 10 million yuan manufacturers must also provide various types of shop to business promotion expenses in addition the manufacturers counter construction basic business all by manufacturers responsible for their own such as manufacturers have their own promoters sent br br can be seen a large home appliance chain stores in enhancing the competitiveness of retail outlets but also for manufacturers to have two results first the retail end of the rapid increase in the amount invested resulting in excessive use of promotional resources state causing manufacturers in sales price br promotional gifts br promotions and other acts performing over dependence second between the chain stores to make manufacturers compete in the retail terminal on more face to face more intense and even resources to snatch the terminal malignant competition