Today we found a former head of medium and large electrical appliances shop in the Zhongguancun Miss Liu Jun Wang 3 village to explore the impact and changes in Zhongguancun. Select an interview with Ms Lau as the last object is not just because she know the whole story Zhongguancun, medium and large withdrawal, and because she was the city's Zhongguancun Hailong computer first batch, then the manager from the businesses of today, far from Zhongguancun, She must give us some inspiration and think deep.
Former head of medium and large electrical appliances shop in the Zhongguancun Miss Liu Jun Point one: medium and large withdrawal is not defeat the purpose has been achievedReporter: medium and large had to enter the Zhongguancun high-profile, why is it that today, the first home appliance shop in the Zhongguancun withdrawal mall?
Liu Jun: In fact, medium and large shop in the Zhongguancun withdraw or not withdraw this is only a formality, but also countries such as the United States, the building opened in the Company's current operating Gome store is not very good, in fact, and this is reflected in traditional stores and appliance stores the survival and development issues. My customers think supermarkets, or whether the resources received from the factory after more and more, it will gradually replace the Zhongguancun these small dealers, but this is a long process, is a trend.
I sized this period of time can feel especially good prospects for home appliance stores, the degree of attention from manufacturers now say, Lenovo, HP, Founder, with the side of these big brands are increasingly co-direct and hypermarkets. Done before and store in Zhongguancun are some small suppliers, may be roasted over 2,3 and then to large and medium-level, country to sell the United States. But until now basically trading companies and supermarkets directly.
In fact, the large and medium Zhongguancunshop, he is a strategic stores, at different times have different functions, large and medium Zhongguancun shop when the first store the whole category color TV, air conditioners, washing machines, refrigerators have. 1 in 05 months time into 3c stores, we only have cell phones, computers and some digital products. 3c after the fact into retail stores is not particularly good, this shop has been a loss, but sized to retain the shop has to be considered from a strategic sense.
In fact, medium and large into Zhongguancun, or want to give consumers a message of appliance supermarkets have been doing the computer, but actually at the park's sale is not ideal, because the medium and large customer base and the park's customer base is also not the same. In fact, the withdrawal of medium and large was also not want to withdraw from the Zhongguancun or that we give up, because not in Zhongguancun, also has depth to medium and large within the traditional channels, we fixed the channel has been established, but more and more people from the ( not only large and medium) Gome, Suning, the three macro to getting goods.
11 and 51 are among the marketing year, the most popular season, I heard "macro 3" 11 day buy good, but the next day, I think it will retail is not particularly good, It may also have a strategic, medium and large stores were just into Zhongguancun, when, in the West can do activities, outdoor road shows all the activities can be done 7-8 months until the 2005 when the then Reconstruction of West it wants the business district into a business district, and then put all of the outdoor activities are stopped, this decision a great impact on the Zhongguancun shop, when some of these activities to attract passenger traffic, but the activity decreased sharply after the cessation of passenger flow.
In fact, I feel Hongtusanbao Ye Hao, Gome, Suning Yehao Zhongguancun just opened this shop does not have much significance. If the withdrawal of large and medium Why come mainly from Zhongguancun, because it is not retail, and strategic significance are achieved.
Fact, was to be transferred to Hongtusanbao when we know they want to shop in the Zhongguancun, but did not feel like such a thing supermarkets, appliance stores is a trend of higher than 20%, 30% of the year rate of growth, you see large and medium sales last year in Beijing, less than 5 million target this year is 6 million, this is not the computer field, including digital cell phones, the United States last year, the country could be 2 million last year, but is a Suning a million, now is probably the best hypermarket development in this part of the machine.
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