Hardware lock threshold is too low appeal to brand-building - News - Business News

There should also be a small lock of his brand, with brand locks have their own label products, increase customer acceptance.It is reported that China's hardware products, especially low-end hardware lock is still in development stage, the international metals industry market is relatively complete, high-end market share.Lock industry, the low threshold necessary to raise the industry threshold:Even the hardware lock company has an advanced proprietary technology, then there will be similar to the hardware market lock lock products. Hardware lock the lower threshold everywhere, patent protected locks the weak sense. In the current environment, the lock industry, hardware lock threshold lower bound of the market chaos.Lock market violations have occurred:Recently, a store brand in front of a car seized in connection Jiangling registered trade mark infringement "YALE" lock box 50, namely 27 000, and according to law of the seizure. Identified, "YALE" are registered trademark s of Yale Security Inc. (USA), the parties Chen sale "YALE" brand locks and without the permission of the trademark without permission to sell. According to the parties accountable, the trademark infringement lock is on July 8 families from the River impose a business deal with the price 0.35 yuan each to buy, and then transported to Bridge Street in a store sales, goods vehicles were not unloaded Business law enforcement officers seized.Lack of brand awareness Hardware Lock Market:Lack of brand awareness corporate hardware lock, lock in the hardware market is not the lock its own brand products, but some odd brand of lock products. There should also be a small lock of his brand, with brand locks have their own label products, increase customer acceptance. But some locks do not realize the importance of brand companies so there are very few hardware lock brand products.Hardware market, everywhere, have the brand, no brand, word, quite a mixed bag, hardware locks enterprises with a barrier of low, and many hardware companies lock variety of products, quality, less demanding, cheap, therefore, have a certain market, This low threshold of the hardware market will inevitably bring hardware lock locks the threshold of the overall market lower.