Monday, January 16, 2012

Android Market: A Social Marketing Application: - Computers - Software

In the modern world, people want to do everything by their website. Feeling this need Google and android developed an online market on 28, August 2008. They make it available to users on 22nd, October 2008. On 17th, March 2009 there were about 2300 applications that were available in the android market. By the third quarter of April of 2011, Google launched 42500 applications in the android world. Now the world people can easily access the best quality applications from the android market.Android market was developed by Andy Rubin in 2003. This was than owned by the famous Google. Google become in-charge of this market in 2005 and have eventually taken it to the peak of success. Android application is an open source but not free to access applications. One needs to pay for acquiring android applications. There are also some security issues for accessing android applications. Android market displays some required permission before installing applications. One has to review these instructions and get permission. This ensures the security of the applications and also guarantees the rewards to the application developers.The android market, may soon own nearly 50 percent of the smartphones. Current market share of android is 37.6 percent with more than 296 million smartphones. However, the total consumption of smartphones is about 468 million units. It is expected that the market share of the android will grow to the 38.5 percent, by the end of this year. The android is trying to ship about 630 million smartphones in 2012 that will ultimately hit the 49.2 percent of the market share.Android market has successfully introduced almost 200,000 applications for the end users of android based phones. Many android applications can also be enjoyed by the users of iPod and iPhone. It is expected that Google will launch more phones and will apply this software. This will result in more market share and greater success. Motorola Droid, Hero, Sprint, droid Er is is the current brands that is using android software. Acer and Sony Ericson are also planning to launch their samrtphones with android software.Android rise is fairly remarkable for an operating system that only just launched a few years ago. Looking back over the past three years it seems that Google had a very simple but effective plan to push its way into a crowded market. Using a combination of free software design simplicity and brand clout, Google has succeeded in making an operating system that, in couple of years has grown to rival the most popular mobile platform in this business. Let's take a look at each element piece by piece:First, make it free. One of the most enticing aspects of android from both a software developer and a device manufacturer perspective is that it's completely free to use.Second, keep it simple when Google went about attracting application developers to its new platform it made a big deal about android software development kit's ease to us e."We created an account upload your apps and then hit submit"Finally, it is the brand of Google. It has fascinated many applications developer and have introduced a huge variety of apps for android market.


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