Art Terms
Art- This classification would include illustration, spot drawings, diagrams, lettering, and decoration.
Art gum - a soft gum eraser used by artists for cleaning surfaces.
Layout- the form in which the elements of an advertisement are combined either rough or visual, finished, and comprehensive.
Lettering- this is the hand drawing of letters for reproduction as differentiated from mechanical means such as type or photo-lettering.General Terms
Account Executive- this is a position or a member in advertising staff who directs and services a client's advertising.
Advertising Agency- an agency that establish an organization which plans and executes advertising campaigns for its clients.
Art director- this is the administrative artist or supervisor of an art department or of a particular account or group of accounts.
Commission- this is a compensation which is allowed by individual advertising media to the advertising agencies which they recognize in payment for the service and development of advertising. This is the amount of money the sales you make that based on the percentage they will gave you.
Media Terms
Billing- this is the bill of the clients for gross space, time, and talent, production, fees and all other legitimate changes.
Cost per thousand- a figured obtained by dividing the rate of the publication by the circulation of readers in thousands.
Business or production terms
Account- this is an advertiser placing advertising directly with media or a client of an advertising agency.
Stock- this is the term used in referring to the paper used in printing.
Text- straight or body matter of a book.
Type style- this is known as the font size of the letterings.
Association of each Advertising Agencies or Advertising related across the globe
note: all of these are more on Acronyms across the globe.
AAAA- American Association of Advertising Agencies. This is the association in United States that will show several reports and surveys of advertisers in the field of advertising.
ADBOARD- Advertising Board of the Philippines. This is the official national organization of the different advertising associations in the Philippines represented by advertisers,advertising agencies, advertising media, and related groups. This is the formerly Philippine Board of Advertising.
APAA- Association of Philippine Advertising Agencies
CAAP- Cinema Advertising Association of the Philippines. This association is dealing with in the making movie ads and commercials for TV.
DOTC- Department of Transportation and Communications. This is a government agency in the Philippines that gives a go signal to monitor the nationwide broadcast of television and radio stations.
DPC- Directories Philippines Corporation. This is a yellow page directory that monitors the directory from white pages up to yellow pages.
KBP- Kapisanan ng Broadcaster ng Pilipinas. This is also the government agencies in the Philippines that monitors all the radio ads in the whole Philippines.
MORES- Marketing and Opinion Research Society of the Philippines. This is an association that deals with market research and opinion surveys.
MTRCB- Movie Television Review and Classification Board. This is a government agency in the Philippines that monitors the movie that they will show to the Filipino viewers whether it is approved or disapproved to show the movie in the public.
NTC- National Telecommunications Commission. This is a Philippine government agency that gives a radio license to operate under the jurisdiction of the Department of Transportation and Communications. They are the one who will monitor who violates the airing radio ads all over the Philippines.
OAAP- Outdoor Advertising Association of the Philippines.
PAME- Philippine Association of Marketing Executives. This is an offshoot of Philippine Marketing Association.
PANA- Philippine Association of National Advertisers. This is an association of the Philippine advertisers that accredited that will monitor that the advertisements here in the Philippines tell the truth.
PIA- Philippine Information Agency. This is a Philippine government agency that monitors the information in the Philippine advertisements.
PBS- Public Broadcasting Service. This is Washington-based broadcasting service to the public in United States.
PMA- Philippine Marketing Association. This association was founded in the year way back 1954.
PMAC- Print Media Audit Council. This council that audits the newspaper industry in the Philippines that considers an arm of the advertising industry. Before this is known as Audit Bureau of Circulation.
PRIMO- Print Media Organization
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