By branding quot brand quot as the store channel development in recent years mainly store brands as emerging distribution channels Journalists throughout the visit the store operator is also often heard complaints quot Every day there are several brands home Sell And sometimes even on the 10 Reject it they fear it will miss some of the right brand not refuse then how can there be so much time every day to deal with quot On the other hand some word of mouth for a good brand especially foreign brand store management who will try to be the brand quot steal quot hand This is not only outstanding performance in the eastern coastal areas in central and western regions have gradually developed a tendency that when conditions are ripe store often will tend to choose and have a foreign background Brand Cooperation Foreign brand stores chosen because not only because quot the moon in the comparison round quot but hope that this quot Western Wind quot will also hit stores create thei r own quot brand quot use Consumption Who prefer quot foreign brand quot mentality at least in the short term accumulation of a certain popularity the promotion of traffic Wuhu Anhui JETCO store is Shiseido sign shop last summer as the Japanese headquarters of Shiseido senior BC BA even more senior than the U S lead will shop with customers face to face communication he started two weeks before the event will The message sent by SMS platform Shiseido members In the event of two days Shiseido series were sold more than 70 000 yuan while a single product price of 750 dollars Whitening Products sold 23 bottles a day a record store selling the best record in the summer In recent years multinational brands such as Shiseido Kose dream makeup butterfly makeup Deng Jun push into store channel with industry sources L 39 Oreal Group of Yue Sai will also be a special category into the shop channel Despite the absence of any official sources confirmed that the statement Zhejiang has a n umber of consultation around this store operator hopes to become a signatory to the brand store Meanwhile in recent years made the second and third line in the store channels the brand 39 s performance is enough is struck Natural Church pill United States such as Parkinson 39 s stores have formed a mature business model The strong capital and transnational branding and marketing capacity difference is that domestic brands made in the store channel capacity usually after a few years to become apparent in the process not only domestic brands but also stores the operating Management Step by step perfecting an important period Therefore with the domestic good brand stores grew up together their cooperation in the process of gradually strengthening the internal organs are also shops will create their own store brand of the process of playing Palm and the back of the hand are the meat through brand building quot brand quot although the original intention better but there are not a greeable time Especially when the store is big enough and has a certain reputation in the regional market will inevitably take some profits to maintain the existing scale and external expansion The development of own brand or direct cooperation with the manufacturers seems to be the store to a certain stage of development of the product Liaoning Cheng in a few years ago the U S launched its own brand The brand first U S trip for each chain store then expanded to the Northeast the country now are trying to build a store 39 s sales hit Network Sichuan Guldbagge adopted a management buyout approach exclusive Proxy A Korean brand sales in China and cooperation based on market response to timely inform the manufacturers update the product structure Currently the items of their store sales to total sales of around three percent While the industry for the quality of own brand stores are still controversial but worthy of recognition the stores have their own brand is not only the de mand for profits but also the direction of scale group oriented tendency Can be said that its own brand for the further expansion of chain stores provide a solid foundation Late last year domestic brands Alice cleaning and some outstanding performance in regional markets cause the formation of the Commonwealth of the chain store that store marketing programs including Shopping guide display retail prices of single handedly by the manufacturer on cooperation in the implementation of the entire store store marketing Such cooperation quot selling points quot is that stores need most is popularity and traffic often will be close to the store and peer points to go if the store can have one or two highlights of product price can be attractive to customers can in a short time quot to seize quot the customer Currently the strategy of cooperation in Alice cleaning store promotion process In response Alice Jie Xiao Yuxiang director of marketing said store channel competition is an ind isputable fact not only the store thinking changes store brands are longing for change Alice cleaning of the initiative is to pull together and specialty stores co development effort On the one hand plant Furniture A national perspective the development direction for store guard the other hand every single shop can combine to solve real marketing problems provide case for other stores In the past manufacturers and shops just a simple marketing relationship between In today 39 s reality the manufacturers and stores alliance between the interests of more help to the development of both
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