"We are in 2006BeijingThe new storePlanningJust adopted, the task assigned by headquarters to Beijing are: double stores. "Yesterday,States United StatesInsiders disclosed to the media, "BeijingHome appliance chainGiant stores have large losses, this is our opportunity. "This statement has been clear that the appliance in the capital hit full swing shop giant war will continue to hit, really spell until the bitter end.
Tragic reality of unabated expansion ambitions
Yesterday baked this "new network development, Gome in 2006 White Paper", in the country within the United States be considered "documents classified top secret," it is the country the United States in 2006 Beijing shop planning.
"White Paper" revealed that the United States and the number of stores in Beijing, will be 40 this year, based on double next year to reach 75? 80, home appliance chain stores account for more than half of Beijing, the Beijing market turnover should be the absolute boss. Specifically, countries expect the United States in 2006 the composition of stores in Beijing are: 8 world-class stores. Shop area of 20,000 square meters, appliances lead the world trend of commodity display, excellent shopping environment, providing ultra-Five StarClass service; 18 stores in Asia advanced level. Shop area of 10,000 -1.5 10,000 square meters, store image, service, merchandise display representative of the highest in Asia; 22 stores in China's advanced level. Store area from 5000 to 10,000 square meters, store the image, the service reflects the essence of traditional Chinese culture; 37 advanced-level Beijing store. Store area from 5000 to 10,000 square meters, offer the most complete co nsumer goods and best service.
"White paper" analysis, Beijing electronics market capacity is about 18 billion yuan a year. CurrentlyCompetitionSituation, only the yearsSell1.2 billion of stores to maintain normalOperate. The figure of the Beijing market can accommodate the number of home appliances chain stores about 150. The current number of four giant has more than 110 stores, close to saturation. Is particularly alarming is that the "White Paper" also revealed that some of BeijingAppliance RetailThe total number of corporate stores account for the proportion of losses of stores has reached 45%, 65% or higher.
Country Forecast United States next year, Beijing will reach 200 more home appliance chain store, but the market capacity of 150, which means that two outcomes will occur: Some shop business plan can not be reached; opening new stores while closing the old store.
Crisis is not exaggerating losses
"The investigation is entertain the country the United States, they often compare their own as an example.SuningWhether the loss, as long as the lookListingCorporate earnings will know. "States United States for the disclosure of the" Beijing loss of some home appliance chain, "Suning Hua North DistrictCEOsFan Zhijun tit for tat.
Paradise veterans have the Ning Beijing, said: "Wing-lok to Beijing only 5 months, only two shops, so certainly not in the overall sales Gome, Suning ratio, however, single-store efficiency Paradise United States better than the low country." Great Advertisement Promotion Department Manager of the Electric Beach, also said the country should disclose about their U.S. status.
While the Big Three on the "loss" one that both vehemently denied, but the reporter learned from the industry this year, several large chain giant has been crazy in the Beijing market expansion, has led to a single shop has generally declined, and some giant has indeed occurred store more than a loss. China disclosed a loss of U.S. crisis, this is not alarmist.
Zhang Jindong, chairman of Suning Appliance has previously revealed that many stores focus on Beijing market in so-called "ring shopping", the actual stores more than 30% of these stores is not valid (not profitable stores). Paradise has the Ning admits, according to Wing-lok, evaluation, current market size of Beijing's store at 4000 sq m, profitability is difficult.
Even their own country the United States, also face the embarrassment of a single shop down benefit. According to the U.S. State semi-annual report shows that its first half sales increased 32% year on year, but only a slight increase of 4.5% net profit, sales profit rate of less than 2.9%, while last year was 3.9%. The entire first half, sales per square meter is also the country the United States fell 22.3%.
The State Council Development Research Center Deputy Director Lu Renbo market that the current ring number of the chain really has been too much. Incremental household appliance market, after all, Beijing is limited, so leave space for home appliance chain giant set up shop quickly reduced.Try to avoid multi-joint Liang Bai
Worth pondering is this month, Suning, Yongle in stores nationwide beginning on invalid "clean their own house", seems to be regarded as giants in the exploration, "Back to the days of operation."
A senior level within Suning said that Suning has madeFlagship storeManagement shop, community store separate program, different for different grades of store shopping district opened. Next year, Suning stores by region for all the monthlyAssessment, And elimination, fail to meet requirements of the stores will close. Wing-lok, consider the rental cost from the store, last month, in advance of "the first shop in Shanghai," moved another building.
China Beijing Branch of the U.S. veterans Zhaobao Min admitted that since the distribution is too dense, the National United States appeared in a number of cities with the same type of home appliance chainMarketplaceStreet confrontation between the two stores, each pull-price situation, which ultimately lead to a single store layout diluted benefits, both sides will suffer, ultimately hampered the entire industry.
Lu Renbo said: "The single expansion point will no longer trade cloth sure, only in the service and product differentiation on competition, can the enterprise and the market moreHealth. "
This, Zhao Baomin disclosed that the United States currently has more than 1,200 nationwide commercial enterprises of different business state signed an alliance shops, includingDining,Leisure,Home, Home economics, education,Insurance, Commercial,FinancialAnd other consumer services. Zhao Baomin admitted: "United States U.S. attempt to multiple formatsMarketing, Just wanted to jump out of the hard-fought home appliances circle, looking for new profit growth point. "
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