August 12 14 quot 2009 China International Home Exhibition and pharmacies Medical Devices Exhibition quot held in Shanghai Everbright Convention and Exhibition Centre More than 400 exhibitors 25 chain drugstores by the shopkeeper change peddler pharmacies will come face to face with the business In various forums held over the same period how diversification the use of cosmetics and pharmaceuticals to improve profits enhance the brand has become the focus of one of the participants br br Exhibition as an integral part of pharmacy drug and cosmetic products not only have a special brand display area the organizers Reed Sinopharm makeup boutique also created a drug list Chen Li Chi Pien Tze Huang Ya Yang and many other well known brands of cosmetics and pharmaceuticals were the highest charting debut and strong Guangzhou mining Chi Lin Anhui people edge Hunan feng Guizhou and settled in a tree and other chain pharmacies pharmacy purchase negotiation zone and the scene posted procurement catalogs and Watson Lianhua Supermarket Hualian Supermarket and other supermarkets have also come to negotiation drug and cosmetic also appears in its procurement directory br br Drugstore Selling Well quot Cosmeceutical quot the term the industry is no longer strange as the pharmacy business is an important component of diversity in recent years drug store brands increase many domestic Pharmaceutical companies Began producing cosmetics and pharmaceuticals such as Chen Li Chi King Sau Tong Dian Hong medicine Pien Tze Huang and so on br br Sinopharm vice president of National Music PCS pharmacy drug and beauty shops and stores in the commodity business forum discussed a variety of Chinese medicine and beauty shops of industry trends noted that the authoritative data show that in the past three years China drug and cosmetic market annual growth rate of 10 to 20 this rate is 2 times the European market but China cosmeceutical market Traditional Chinese medicine Mak eup brands are far less competition in Europe and America less intense competition in the market Statistics show that China 39 s cosmetics market Sell Total of 1200 billion yuan as the sub area drug and cosmetic market their share will increase to 40 the total will reach 48 000 000 000 yuan According to international practice when a region 39 s per capita annual income of 1 2 million dollars is the drug and beauty store into the period GDP per capita reached 15 000 U S dollars when the market is booming cosmeceutical period Currently first tier cities such as Beijing Shanghai and per capita GDP has reached 8 000 to 1 million therefore drug and beauty stores to enter the time has come br br From the Institute of Shanghai Jiaotong University EMBA Overseas Senior Lecturer Lu Dai Yuan Ze Yi Watson to analyze the drug and beauty store business model and business strategy According to his analysis Watson 39 s main target customers rely on specific cluster assortment and space disp lays which form the competitive characteristics of their own Watson 39 s core target consumer group is 18 to 35 year old female cosmetics and pharmaceutical drugs is approximately the ratio of 85 15 Around health beauty happiness and personal care four concepts constructs including drugs skin care products medical devices health care Food Cosmetics etc merchandise mix according to business district the season is different appropriate adjustments in product mix in order to display the importance of VSA as a commodity standard visibility visibility shopability purchasing convenience comfort authority authority about cosmetics health products and other core sectors in the broad field of vision display the location creating an authoritative interesting and easy browsing of and finally with its own brand to achieve the combination of low cost and differentiation creating a unique shopping Experience br br Ludai dollars that drug and beauty associated with the GDP but the product category to be complete and to meet the population 39 s consumption of consumer ring features rely on the adjustment of product structure even if the GDP is not high in places there is still room for the development of drug and beauty br br Diversified management focus needed attention Shenzhen Rui Tyco br Management Consulting Consultant Xiejian Yu pointed out that traditional medicine is a makeup shop Medicine Shop with cosmetics and daily necessities constituted shop but now towards pharmaceuticals cosmetics and life in the form of popular goods store changes decreased the proportion of pharmaceuticals br br In Japan there are two forms of drug and beauty stores opened one of the main shopping district population of 1 million people in the place to buy self oriented single product prices in the 28 to 33 yuan the average unit price for the customer 150 180 yuan about 67 thousands of a few store goods such drug and beauty store gross margin of 15 to 20
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