Product defects With more than two months ago has created a hubbub ofSONYDC case is differentSonyFeb. 9 in its Chinese website "from exposing flaws," said a notice recently that some models within a particularLiquid crystalRear ProjectionTelevision andLCD TVThere is a software timing error, this error will result in the relevant context in this model television in standby and about 1,200 total work hours (consumers about 200 days), there can not be shutdown in use or in standby the phenomenon can not boot the next. This involved 5 "in TV"PackageIncluding Sony LCD rear projection TV KF-E42A10, KF-E50A10 and LCD TV KLV-V26A10, KLV-V32A10, KLV-V40A10, Sony (China) Co., Ltd in China marketSellFrom the THP Image Co., Ltd. in Aug. 2005 to 11 the month in the production of specific models within the scope of related. Active "repair" lead to passive Chinese technician, according to Sony, Sony has started on February 9 defects involving time television work for software upgrades. S ony TV there's time for individual problems, and will not affect TV viewing quality and life itself, about the 30-minute software upgrade is complete, this timing problem can be completely eliminated. This phenomenon does not cause any other use of the product affected, there are no security problems. In addition, if the relevant products in the acceptance of this occurs before the software upgrade can not shutdown or boot and the consumers simply unplug the power cord, 20 seconds again plugged in and you can continue to boot normally. Sony (China), the official said: The Sony agingTestProblems found, is a time software oversight by Sony in a timely manner after the upgrade, the same as with normal TV. However, Sony will not be software flaws and ignores the issue of consumer interests, expressed regret at the same time Sony announced the first time Sony has released simultaneously with the global solution for this problem and immediately start free home software upgrade ser vice measures. Reporter has learned that Sony in the technical service personnel around the country ready to put in place, they are based on customer service hotline toll-free registration of the order of notice for the purchase of a range of products to provide free home users to quickly upgrade. Meanwhile, the reporter learned from Sony China, after-sales department, happened so far in the week, registered users of home upgrade services are orderly manner.Analysts said Luo Qingqi appliances: repair of software defects, actually has been injured in the repair SonyBrandImage, Sony is strengthening the quality management system, but also in efforts to strengthen crisis management, but also highlights the maturity of its management. Market: mature pay? According to industry sources, Sony is first-line brand, product defects, although not Sony products will be sold in China have much effect. But the impact of a certain period of time also exists. Luo Qingqi same analysis: Sony 's product defect active publicity of this phenomenon more common in foreign markets, in China especially in the consumer electronics category also rare, I think Sony must take a lot of pressure, pressure that is all things necessary for the new contact more attention, and this concern in a sense of the Sony brand is an injury. Sony Feb. 9 issue of the notification, while in the description apologized to consumers and also announced the solution. It is understood that these last August to November production of "defects TV" in China sales by 1.7 thousand units. According to Sony (China) Public Relations Minister, said Li Xi, notice in the Feb. 9 release, the company quickly arrange for the distribution of units in unsold product inventory for inspection, and related machinery within the serial number replacement, to ensure that the market continues to sellTVProducts do not have this problem. InDealersUnder the coordination of the measures are effective, and now the market co ntinue to sell Sony televisions do not exist timing flaws, consumers can continue to rest assured that purchasing. "Multinational companies are more vulnerable than local media attention. International brands of high quality, synonymous with quality management. Once the problems with their products, would be the whole society's attention. But they are also more likely to be someone else targets. "appliancesMarketingWen Jian Shen expert says. In one sense, Sony does not know some of the potential of the domestic appliance industry, the rules of their own get burned, but we have to admire the courage of Sony. The reporter also access to some other point of view, for some mediaRetailersWithdraw the issue on the Sony TV,States United StatesBrand Ho Yang Qing, general manager, said: "Sony last week we received notice that, after a body on the TV model number to check, the same model but not Sony's notice within the body number to continue normal sales, in Sony will be within the company to replace, this does not does not mean the Withdraw and no sales. Sony is a major global company, the country is the United StatesAppliance RetailOfLeadership, We have a common concept for the consumers, we will fully support Sony. " SuningDeputy Director Wang of electrical procurement center, said the cooperation of our very stable and Sony, Sony is our premium brand TV in the main push for the release of Sony defective products, the active courage of our appreciation, this thing will not shake Sony Suning's main push in the position. Consumers: the more rational choice Reporter then visited some of the major home appliancesMarketplace, A Gome's stores sales staff told reporters: some consumers care more about the Sony TV's "flawed television" event, but when the sales staff to be fully explained, consumers mostly appreciate. In addition, the sales staff also told reporters that Sony TV although slightly higher than previous sales, but little impact overall, consum ers still trust the Sony brand. According to Sony (China) within the received message, Sony has been with the related departments at all levels of consumer associations, business and other related departments to communicate on a positive matter, so far, Sony's active and conscientious customer service its own initiative The initiative has gained the understanding of the relevant departments and recognition of consumers does not appear the phenomenon of returned machine. The State Council Development Research
No comments:
Post a Comment