On Friday, apple officially listed iPad2 in mainland China. Apple brand itself's appeal and its highly lethal prices across iPad2 sales scene is hot, all all appear to line up for phenomenon. And IT is difficult to find iPad2 scene of one of the strong contrast is formed, have all reached tablet computer but IT companies battlefield had neither opeara also don't hit of the awkward. In chengdu local, has launched in early April the end of march, with most of the iPad competition to new even did not enter terminal stores, let alone and iPad2 confrontation.
IPad already occupied 80% market share
Apple adopted in iPad2 listed price strategy, 16G / 32G / 64G version of price separately for 3688 yuan / 4488 yuan / 5288 yuan, the previous generation products than corresponding be cheaper to 300 yuan. This highly lethal price and apple brand itself's appeal iPad2 become market worthy makes "leading role".
Reporters from apple sold in iPad2 after dealer place to understand that even though the iPad2 plentiful, but still some dealers open the door to less than two hours is basic goods-stopping. The apple online store is popular in China 11.30pm wonderfully, apple sold online store and open iPad2, only two hours after iPad2 has sold out online store.
In fact, earlier iPad2 sales boom in people's expected. It is reported, apple iPad tablet market with the United States, and more than 80% of the shares in China, the market share of the iPad and iPad2 and close to 80%.
Competition there. New cry strength
Actually, from the since this year, lenovo, asus, MOTOROLA, samsung, etc. Old IT companies successively gracing the tablet computer in the market, hope the coveted "divided". However recently, reporters visit chengdu each big stores but found in the end of march, these manufacturers released in early April product did not enter terminal stores, consumer still can only through online ordering or to buy the product.
Reporter with consumer identity has asked the lenovo, MOTOROLA and several other brand sales store, get the answer is: "new product just release, where there is so fast entering the store," or "we have sold broke goods, you will only from the online order." Although answer varies, but the end result is not available.
Also have distributor is fairly straightforward ground to say: "now iPad2 then fire, other flat products into the market, even put sales data is also very ugly." According to analysys international related analysts view, MOTOROLA Xoom, lenovo le Pad, etc have brand influence flat end products listed in April after the collective second-tier firm domestic tablet computer overall market share; Meanwhile will race in the fortress manufacturers of domestic market share, make apple want to further enlarge market share in China faced more challenges. But from the current situation, including the association, including music Pad tablet computer, temporarily cannot affect the apple iPad market monopoly.
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