As in the age of consumerism idols, jobs will be a science and technology input textbook example, or like a human apple recent experience of the stock price, go to if clouds are?
ErDong
Jobs has resigned, and that day, apple shares plunged 7%, lie between a few days once, valleys, apple's market capitalization stop flat to crown the world. It is, the jobs of a lot of share price, the "storm don't know pathos authoritarian style" CEO for apple in the way to feel optimistic at the same time, will there be lost?
No doubt, jobs has alternative Bill Gates, now in the field of science and technology, the first idol he often holds a strange skill YinQiao gadgets, broad and quiet on the stage of a bunch of follow a sermon, up to one new function to Assyria, behind them is gigantic and clear product label. Through the pervasive network dissemination, with the cool hot global.
Science and technology have always been idol human highest the knowledge and explore the spokesman of the jobs, ambition and individual glamour would certainly make achievements he got and predecessor of the same qualification certificate.
Since the second industrial revolution brought the age of electricity, human ambition to unprecedented levels. British director Christopher Nolan directed the film "magic" deadly background of times are located in the 19 century, the magician: for the ultimate magic, visit scientists nicola tesla, the electrical design for the magician maniac a strange machine: use a strong current breakdown and body replicate itself. The movie is not only in the imagination of the unconstrained style, history, not only does the person, tesla is big names and the inventor and physicist. When people are still in the boundary of the exploring technology, the inventor of the home with a dream temperament once madly in wireless energy transmission research, finally, the poor have the disease from the world. His rival, Thomas Edison, with the genius of invention and practical business, be the age of electricity first science and technology in China, even if idol, DuoNian Edison's story after is still the pupils to praise as instrument.
The ancient greeks made good god, to everything from god, but the little "the god of science and technology". In artificial light will become the day after, the human finally threw himself at the hands of "science and technology to create the god of the feet, scientific rationality was" up to an unprecedented height, science is supposed to gradually reveals the universe's ultimate mystery. Einstein brings the atom world, whether you know what is the energy equation E = MC2 ", the "text in body is absolutely not regret the choice, this looms out the secrets of the universe equation of your physical body than there longer. In 1951, the talented scientists published articles and continuous letters, and points out that the United States military policy is the preparation for the peace of the world serious obstacle. Ten years after the cold war, the other side of the Soviet union, the first time the humans into space, only eight years, Armstrong, holds the American flag on the moon.
These are the names of the men become the pronoun of human scientific rationalistic brilliance, from generation to generation, suggests that the pride of man. However, how many years not so big science events?
Have a details are easy to overlook, in the later stage of the life in Einstein, after world war ii, an academic called "consumerism" the ideological trend of rapid development. World war ii greatly promote the human manufacturing and assembly level, and improve the productivity of the post-war become achievements. No longer can only meet people material existence, but the fundamental need to have redundant and waste may. The Frankfurt school members marcuse early, encourage and expand national see the consumption demand of capitalism, became one of the conditions of benign operation. For this purpose, the consumer's desire, need and emotional became capital function, control and manipulate objects, and turned into a desire engineering or marketing project.
In 1970, French philosopher baudrillard's thought, published "the consumer society", and points out that the human society is from production to consumption, consumption constitute the dominant logic of human society. This was some of the language of darkness, in the United States under the background of the cold war ii Sue, did not seem to throwing out the echo, the United States should have the Apollo programme in 11 years cost the $25.5 billion in engineering, peak, to participate in the project have 2 enterprise, 200 many universities and research institutions, DuoGe 80 total more than 300000 people. National strength rivalry and in a third world war worries about being the then social mainstream proposition, until December 25, 1991 the Soviet union.
At this time, the American family TV become indispensable electric equipment, the Internet has been completed in October, ready to gets a pregnant, the mass media will become a global culture decades after the leader. The United States has to take the lead in "consumerism" outbreak of the soil, Bill Gates become the era of science and technology, the first images with his invention of the Windows operating system is its eponymous for 13 years ranked the title of the world's richest man. In the gates leaves Microsoft, Microsoft finally defeat of apple, Steve jobs now because the latter in "consumption" two characters in the understanding of go further.
Steve jobs young can't let operating system into a personal computer desktop edge tool, apple did not like Microsoft's a long and distinguished hardware development experience, but he's leading a new sales and consumption pattern, and the user experience of sensitive to make up for the all these disadvantages. 40 years ago baudrillard's thought, he said, people acquire some things are not only "as a tool to use" and is "as a comfortable and superior to juggling elements such as" and are willing to pay for the latter, consumers love commodities brand and symbol significance than the practical value of goods. In a sense, what jobs really capable of that way.
If Steve jobs is the era of science and technology, the more than say the idols for marketing hero or consumption psychology master. Need to declare that is, in this no I get to the intellectual and contributions from nothing, just in the consumption of the society, the wise man too much leading involved in "how to make people love and buy my goods". This time when technology idols will ultimately become a textbook example of the type, or like a human apple recent experience of the stock price, go to if clouds are?
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